TikTok is rewriting how we discover fragrances. The viral moment of a TikTok perfume — whether it’s an unboxing, multi-spray test, or “heard it on GRWM” clip — can turn a scent into a sensation overnight. Here are the top designer perfumes that are currently lighting up TikTok feeds.

1. Le Labo Santal 33

Why It’s Trending
Santal 33 remains a cult favourite — everywhere from subway rides to coffee runs, people whisper “Oh, that’s Santal, right?” It’s a woody, skin-like aroma that became immersive thanks to influencer dupe reviews and New York fashion crowd visibility. Recently, affordable dupes like Fine’ry’s Jungle Santal have kept the hype alive.

2. Baccarat Rouge 540

Designer Hype Meets Dupe Culture
This amber-woody treasure from Maison Francis Kurkdjian ignites views anytime it's mentioned or compared. TikTok reviewers love breaking down its layers: saffron, amberwood, ambergris, and those airy, unforgettable dry-downs.

3. YSL Libre Intense

Strong, Addictive, and Social Media Gold
TikTok can’t stop sharing videos of this lavender-vanilla powerhouse. It blends bold femininity with addictively sweet spices, and influencers often pair it with Chanel bags or bold lipstick, amplifying the #libregirl aesthetic.

4. Maison Francis Kurkdjian Baccarat Rouge 540 Extrait

Even Richer, Even More Viral
The extrait version of the 540 DNA is getting its own spotlight — even higher sillage, deeper amber, and editorial-worthy projection. Cosmopolitan recently labeled it a luxury investment worth every penny.

5. Tom Ford Beauty – Oud Highlights

When Oud Goes Viral
Oud perfumes are making waves on TikTok, especially rich, smoky options like Tom Ford’s Oud Wood and Oud Silk Mood from MFK. Their incense-like character fuels cinematic beauty content.

TikTok continues to reshape fragrance culture — turning designer scents into iconic status symbols with visual flair. From woody cult classics to spicy-lavender bombs, these trending perfumes prove that scent and aesthetic go hand in hand in 2025’s beauty scene.