TikTok has a short attention span, but Creed Aventus is proving to be an exception. More than 13 years after its release, it’s still popping up on fragrance For You Pages worldwide.

Why? Because Aventus is pure reaction gold. Spray it on someone in a street interview and watch their face light up. Ask them to guess the price, and they’ll throw out numbers well above its actual retail — because it smells like luxury.

The scent breakdown is simple yet genius: bright pineapple and bergamot to hook you, smoky birch and patchouli to make it serious, and a musky-ambergris dry-down that feels like a warm handshake. It’s the perfect balance of approachable and elite.

TikTok loves to compare it to its most famous dupe, Club de Nuit Intense Man, but the truth is, the real Aventus has a natural richness that can’t be cloned exactly. This is why fragrance influencers still crown it the “OG compliment king.”

If social media were a kingdom, Aventus would still be sitting on the throne — and the next challenger hasn’t arrived yet.